Reduce the signs of ageing with The Ordinary Granactive Retinoid 2% Emulsion. This product uses next-generation retinoid active technologies that have shown a better reduction in the signs of ageing than retinol and without the irritation often associated with retinol. The formula includes a 2% concentration of Granactive Retinoid, which is a complex of solubilised Hydroxypinacolone Retinoate (HPR). HPR is an exceptionally advanced form of retinoid that offers a better reduction in the signs of ageing than nearly all other non-prescription retinoids. This formula is also balanced with a sustained-delivery form of pure retinol in a protective capsule system which supports the delivery and effectiveness of the Granactive Retinoid. Products from The Ordinary are formulated by a team of chemistry and biochemistry specialists using highly-purified and high-quality ingredients. They focus on delivering functional skincare and clinical technology in simple, gentle and effective formulas. This product is free of many known skin irritants, including alcohol, silicone, oil and gluten. It is also cruelty-free and suitable for vegans. To use this product, apply a small amount to the face in the evening after water-based serums but before heavier creams. Retinoids can make skin more sensitive to UV radiation, therefore it is recommended you use sun protection when using retinoids.