Lift, lengthen and volumise your lashes with the Benefit They’re Real! Mascara in Black. This miracle mascara is the key to achieving bolder, bigger and sexier lashes, let the multiple awards it has won stand as a testimony. Jet black in colour, every application produces eyes that stand out amongst the crowd. Formulated by experts in beauty, this product is long-wearing, doesn’t smudge or dry out. The brush has an innovative design that makes application flawless and easy, reaching every eyelash – even the ones you didn’t even know existed! Benefit’s They’re Real! mascara was put to the test in a consumer panel survey and 94% of women saw a visible lift in their lashes, 94% saw a dramatic boost to volume and length and 100% saw long-lasting results. To incorporate this mascara into your beauty routine and achieve bigger and bolder lashes, begin by holding the brush horizontally and wiggling from side to side while stroking from root to tip. Then take the brush vertically and stroke upward, separating each lash and curling. The domed tip will fan out corner lashes to achieve the sought after doe-eyed look.