NEW HIGHER STRENGTH PRODUCT BY CUSTOMER DEMAND!Plant Sterols are similar in structure to the body\'s own cholesterol and act in a similar way in plant cell membranes as cholesterol does in our own human cells.Due to the structural similarity, plant sterols are able to block the absorbtion of dietary cholesterol in the small intestine, without being absorbed themselves.Each Zipvit Tablet provides 800mg. Plant Sterols contribute to the maintenance of normal blood Cholesterol. Cholesterol is a risk factor in the development of coronary heart disease. - (size S)