Perk up your smile with the simple wholesomeness of Coconut Oil. Made with only the most essential ingredients from the earth, our Simply Coconut Strengthening Toothpaste harmoniously combines Virgin Coconut Oil with invigorating Magnesium, Calcium and Peppermint Oil to give your teeth a healthy sparkle. Plus, the energizing Coconut Mint taste leaves your breath fully fresh and exhilarated. It\'s your time to smile and shine. Strengthening Toothpaste features Magnesium, Calcium & Peppermint Oil Free from flouride, SLS, parabens, artifical colours, artificial sweeteners, saccharin, propylene gycol and gluten Jason Coconut Mint Strengthening Toothpaste is part of the range of natural Jason dental care products. The Jason natural toothpaste and natural mouthwash range is made with only the best ingredients to keep teeth and gums happy and healthy, including fluoride free toothpaste, natural toothpaste with fluoride and fluoride free toothpaste for kids options that will have the whole family smiling. Explore the full range of Jason Natural products, including Jason body wash and natural face cream, available from Big Green Smile.