Perk up your smile with the simple wholesomeness of Coconut Oil. Made with only the most essential ingredients from the earth, Jason\'s Simply Coconut Whitening Toothpaste harmoniously combines Virgin Coconut Oil with brightening Bamboo Powder, Strawberry Extract and Pineapple Enzyme to give your teeth a stain-free sparkle. Plus, the smoothing Coconut Cream taste leaves your breath fully fresh and sweet. Whitening Toothpaste features brightening Bamboo Powder, Strawberry Extract & Pineapple Enzyme Free from flouride, SLS, parabens, artificial colours, artifical sweeteners, saccharin, propylene glycol, and gluten Jason Coconut Cream Whitening Toothpaste is part of the range of natural Jason dental care products. The Jason natural toothpaste and natural mouthwash range is made with only the best ingredients to keep teeth and gums happy and healthy, including fluoride free toothpaste, natural toothpaste with fluoride and fluoride free toothpaste for kids options that will have the whole family smiling. Explore the full range of Jason Natural products, including Jason body wash and natural face cream, available from Big Green Smile.