100% organic and fragrance-free this gentle balm improves the appearance of stretch marks*, making it the ideal gift for new mums-to-be. With a blend of skin-nourishing oils and beeswax, it\'s also clinically proven to increase skin\'s firmness and elasticity. Clinically proven to increase skin\'s firmness and elasticity Improves the appearance of stretch marks* Deeply nourishing Certified 100% organic by the Soil Association AllergyCertified** and fragrance-free Gentle enough for newborns 6lbs 10oz and over. *From consumer trials. **This product is classed as AllergyCertified, making it a great choice for sensitive skin or for those with skin allergies. How to use Put into the hands, allow the balm to soften and apply to the tummy and breasts, avoiding the nipples. Spread evenly and gently massage in to aid absorption. It will depend on the size of tummy, but no more than one teaspoon per application should be needed. For best results apply twice a day.