The Long Lash Vegan Mascara with a luxurious formula including 100% plant-derived and natural ingredients, boosts lash length, volume and span with a silky smooth, clump free texture. The new voluminous brush head allows the perfect amount of mascara to be applied every time. Pure mineral pigments give intense, long-lasting colour. Clump-free, long-wearing formula for luscious lashes. Gentle, conditioning ingredients support lash vitality and health. 100% natural, making it perfect for sensitive eyes. Certified Vegan & Cruelty Free. TIP: Due to the 100% natural formula that is free of chemicals and synthetic preservatives, we recommend replacing your Long Lash Vegan Mascara every 3-6 months. Application:1. Allow the voluminous brush head to gently coat, lift and separate each lash, adding length and intense colour for fabulously full lashes. 2. Wiggle the wand at the roots of the lashes through to the tip.3. Do not pump Mascara wand in and out of the container as this can pump air into the mascara and dry it out.TIP: Wait for any smudges on the skin to dry before gently dabbing off with a cotton tip or clean soft spoolie brush.