The Good Roll toilet paper is made from 100% recycled old Dutch paper which means there has been no forest clearing, less water consumption and less emissions of CO2. Trees are for cuddling, not for ending up as paper in our toilet! This toilet paper is feel-good paper, thanks to the nice packaging which brightens up any toilet or bathroom! 100% tree friendly & sustainable (EU Ecolabel & NORDIC SWAN) The Good Roll donates 50% to the construction of toilets in East Africa Without chlorine, dyes and fragrances. Plastic-free Also available in nicely packaged individual rolls Please note: the individual wrap design may be different to the image.