Love your smile and the planet with our activated charcoal toothpaste. Bold flavours that pack a punch, giving you a seriously stronger and brighter smile. Each carefully sourced ingredient has its own health benefit. The activated Charcoal removes plaque whilst naturally whitening teeth while the 27% xylitol helps to protect against decay, maintaining a healthy pH balance. And the Coconut, Calendula, and the unique blend of oils to freshen breath and provide anti-bacterial and anti-inflammatory properties to support gum health. With Coconut, Calendula & Activated Charcoal Ethically sourced Sustainable Vegan Cruelty-free Plastic-free Free from: Fluoride, SLS, Triclosan, Glycerine, Palm Oil, Titanium Dioxide, & gluten. How to use:Scoop a pea sized amount on toothbrush and brush for 2 mins avoiding swallowing. Keep out of direct sunlight and replace lid firmly after each use. Not suitable for children under 7 due to essential oils so keep out of their reach. Due to essential oils, seek medical advice before using if pregnant or breastfeeding.