With the antibacterial and anti-inflammatory properties of natural botanicals, Truthpaste is perfect for a clean, fresh and eco-friendly smile. Leaving strong, long lasting freshness it also helps to support gum health while maintaining a healthy pH balance. The unique formula helps to prevent plaque and decay-causing bacteria, whilst the Bentonite base removes surface stains, absorbs and removes bacteria and pathogens, and provides essential minerals for the teeth. Ethically sourced Sustainable Vegan Cruelty-free Plastic-free . Free from: Fluoride, SLS, Palm Oil, Triclosan & Glycerine, Titanium Dioxide & Gluten. 100ml jar lasts up to 3 months with one person brushing twice a day How to use:Scoop a pea sized amount on toothbrush and brush for 2 mins avoiding swallowing. Keep out of direct sunlight and replace lid firmly after each use. Not suitable for children under 7 due to essential oils so keep out of their reach. Due to essential oils, seek medical advice before using if pregnant or breastfeeding.