To avoid a self-induced tracheotomy, we suggest using liberal amounts of warm water… better still, start with a steamy shower. It will soften stubbornly hard facial hairs and start you off right. Bulldog Shave Gel was formulated to work with your razor to achieve the right amount of glide and deliver a perfectly smooth shave. Always go with the grain of the beard and keep your blade well rinsed. No Parabens No Sodium Laureth Sulfate No artificial colours No Synthetic fragrances