Colour me happy. Colour me true. For truly terrific colour week after week, take a permanent vacation from the colour-stripping sulfates and drying salts in ordinary shampoos. Instead, discover this colour preserving shampoo with naturally gentle cleansers that kiss your hair clean without dulling your locks. Vitamin rich plumeria, pineapple, and papaya nourish over-processed or damaged hair cuticles. Your colour stays vibrant and hair feels naturally soft and healthy. Welcome to island happy hair. 100% Vegetarian. No: Animal Testing Forget Artificial Colours, Parabens, Phthalates, Sodium Lauryl Sulfate or Sodium Myreth Sulfate too Directions: Apply to wet hair and massage into a rich lather. Rinse thoroughly.