JASON has developed this 70% Certified Organic Vitamin E Crème (5,000 I.U.) as an antioxidant moisturiser perfect for your face and body. Made with Wheat Germ, Avocado and Almond Oils, as well as Aloe Vera Gel, this all-over moisturizer protects skin and helps prevent premature signs of aging. Did you ever wonder what IU meant? IU stands for International Unit and is a measure that is used in pharmacy and for the use of measurement of vitamins. The precise definition of a UI differs from one substance to another but in the case of this product Vitamin E 1 IU is the biological equivalent of about 0.667mg. Jason Vitamin E Face Crème is part of the ­­range of Jason Natural face cream products. Choose from renewing and revitalising vitamin E creams or soothing aloe vera face cream that will leave your skin looking and feeling its best with natural ingredients. Explore the full range of Jason Natural products, including Jason C-Effects skin care and natural body lotion, available from Big Green Smile.