Ben & Anna\'s Black Toothpaste with activated charcoal is one of three varieties in the range that are natural toothpastes without fluoride and that are vegan and cruelty free and contains no microplastics. Supplied in glass jars for a plastic-free toothpaste, this black charcoal toothpaste with activated charcoal dissolves discolouration in the twinkling of an eye, naturally, while sea buckthorn and chamomile reliably protect your teeth and natural mint provides a kick of freshness. Ben & Anna\'s own search for healthy, sustainable and effective dental care without harmful ingredients turned out to be hopeless. . So they did what worked so well before: together with experienced and environmentally-conscious experts, they developed their own dental care range of products. Also available as Whitening for the fight against discolouration and Sensitive for sensitive teeth Never tested on animals Free of any harmful or controversial ingredients such as phthalates, parabens, microplastics, SLS or formaldehydes No plastic packaging Supplied in 100ml recyclable glass containers All Ben & Anna products are registered with the Vegan Society and are NaTrue certified. The full range of products is also cruelty free and never tested on animals, and is made with natural ingredients.