Ben & Anna\'s Toothpaste for sensitive teeth is one of three varieties in the range that are natural toothpastes without fluoride and that are vegan and cruelty free and contains no microplastics. Supplied in glass jars for a plastic-free toothpaste, this toothpaste offers optimal protection for sensitive teeth. Fine, hand-picked Chamomile acts thoroughly yet gently to clean teeth while Sea Buckthorn strengthens and protects, making your teeth strong for everyday life. Ben & Anna\'s own search for healthy, sustainable and effective dental care without harmful ingredients turned out to be hopeless. . So they did what worked so well before: together with experienced and environmentally-conscious experts, they developed their own dental care range of products. Also available as Black with Activated Charcoal and Whitening for the fight against discolouration Never tested on animals Free of any harmful or controversial ingredients such as phthalates, parabens, microplastics, SLS or formaldehydes No plastic packaging Supplied in 100ml recyclable glass containers All Ben & Anna products are registered with the Vegan Society and are NaTrue certified. The full range of products is also cruelty free and never tested on animals, and is made with natural ingredients.