Ben & Anna\'s Whitening Toothpaste is one of three varieties in the range that are natural toothpastes without fluoride and that are vegan and cruelty free and contains no microplastics. Supplied in glass jars for a plastic-free toothpaste, this Classic white is gently whitening, made with sea buckthorn and is a powerhouse in the fight against discolouration. Pineapple enzyme helps whiten your teeth gently while sage adds an extra portion of vitamin A and antioxidants, providing a reliable protective shield against tooth decay and free radicals. Ben & Anna\'s own search for healthy, sustainable and effective dental care without harmful ingredients turned out to be hopeless. . So they did what worked so well before: together with experienced and environmentally-conscious experts, they developed their own dental care range of products. Also available as Black with Activated Charcoal and Sensitive for sensitive teeth Never tested on animals Free of any harmful or controversial ingredients such as phthalates, parabens, microplastics, SLS or formaldehydes No plastic packaging Supplied in 100ml recyclable glass containers All Ben & Anna products are registered with the Vegan Society and are NaTrue certified. The full range of products is also cruelty free and never tested on animals, and is made with natural ingredients.