Ecozone Wild Cotton Towel Softener - restores natural softness Ecozone\'s towel softener leaves your towels luxuriously soft and comfortable without losing their natural absorbency. Conventional fabric softeners actually leave an invisible water-resistant layer behind reducing the fluffiness and rendering your towels less absorbentHow to use: Just add one cap of towel softener in the conditioner compartment of your washing machine. Wash your towels with your normal detergent Made in UK Vegan Society Approved Cruelty Free Ecozone Towel Softener - Wild Cotton is part of the range of ­­Ecozone eco laundry products. Keep both your clothes and washing machine in tip-top condition with Ecozone laundry liquid in 1L and 2L bulk buy bottles to help reduce plastic waste, or explore the full range of Ecozone products, including household cleaning essentials and Ecozone speciality products, available from Big Green Smile.