from freshwater green algae, haematococcus pluvialis ,suspended in a sunflower seed oil base for maximum absorption ,added natural vitamin e 12mg (100% nrv) guarantees freshness ,veggie/vegan friendly from just 25p/day for more information, please read our |astaxanthin and heart health article//b917//class=f-brand !important|this amazing carotenoid is closely related to zeaxanthin and lutein, nutrients known for supporting eye health. astaxanthin is also one of nature\'s most potent antioxidants, which helps support the body\'s cells/collagen from free radical damage/oxidative stress, linked to the ageing process. each capsule delivers 4mg of natural, active astaxanthin; a level comparable with published studies. synthetic versus natural formwe use a raw material derived from the freshwater green algae, haematococcus pluvialis, a natural rather than synthetic form.the algae are cultivated in a climate-controlled environment, in the arava desert. the 3-month cultivation process, mimics astaxanthin accumulation in nature and produces an exceptionally pure and high-quality microalgae, compared to the astaxanthin grown in outdoor ponds.the supercritical co2 extraction technology avoids excess heat and is more environmentally friendly being solar panel driven. the result- a solvent-free product.buyer beware!brands described as astaxanthin 12mg may appear more potent however this is often per serving not per capsule. or, the active astaxanthin level is only 5%, which equates to just 0.6 mg astaxanthin per capsule!