small, easy to swallow capsules ,useful level of epa & dha in each capsule ,ideal for the elderly and children ,made with fish gelatin not bovine pure fish oil 500mg has been launched based on our customer feedback for a smaller, easy to swallow capsule suitable for seniors and children. we\'ve also responded to a call for a bovine free fish oil supplement, by only using fish gelatin in the capsule shell, which makes this the perfect choice for pescatarians.it is important to incorporate omega 3s in your diet as the body cannot produce these essential fats. good food sources include oily fish such as mackerel and herring. we can obtain omega 3s from plant sources; nuts, seeds and leafy green vegetables in the form of ala (alpha linolenic acid). however, ala needs to be converted into epa and dha in the body, so it is not as bioavailable.omega 3\'s contribute to the maintenance of a healthy heart* and dha contributes to the maintenance of normal brain function*. omega 3s and dha especially, have been shown to contribute to the maintenance of normal vision*. a beneficial effect is obtained with a daily intake of 250mg of dha and epa, that\'s achieved with just 2 pure fish oil 500mg capsules.our five-stage purification process removes any fishy taste - and naturally our oils far exceed the strict eu quality standards for purity.it\'s important to us that our fish oil is of the highest quality and has been responsibly sourced. read our purification story and our association with environmental conservation project, |friend of the sea, here//b961//class=f-brand !important|.