Our William collection combines premium viscose with a shrink pile for maximum luxury. An extremely soft pile finish with a hint of subtle lustre makes this the perfect collection for those looking for a high end look at an affordable price. We have designed the William collection to embody contemporary abstract patterning as well as more traditional medallion motifs in a light and fresh palette of cream, grey and silver with accents of petrol blue and terracotta. Combining a more classical border rug with an elegant Jacobean floral motif, Iona is a subtle blend of blue, terra and silver grey.