Regular brushing using Australian Tea Tree Toothpaste helps prevent the build of plaque and tartar. In addition to the benefits of tea tree this unique toothpaste also includes soothing aloe vera, calcium & silica, with added Co-Q10 and Escin (from horse chestnut) known for helping to keep gums looking healthy, plus tooth-friendly xylitol. Minty-fresh with essential oil of peppermint. Free from artificial colours, flavours, SLS/SLES*, saccharin, triclosan, fluoride & other unnecessary chemicals.*Sodium lauryl sulfate/sodium laureth sulphate. IngredientsAqua, Calcium Carbonate, Glycerin, Aloe Barbadensis Leaf Juice, Hydrated Silica, Mentha Piperita (Peppermint) Oil, Hydroxyethylcellulose, Sodium Lauroyl Sarcosinate, Menthol, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Escin, Ubiquinone, Phenoxyethanol, Xylitol, Citric Acid, Limonene*.  *(constituent of essential oils)