Really fruity taste, great for encouraging kids to brush!A certified organic, natural toothpaste safe for babies\' gums and milk teeth.Non-toxic if swallowed by babies or children 100% natural - free from SLS and fluoride Removes plaque and reduces bacterial regrowth Contains antioxidant Olive Leaf extract which helps to protect gums 87% certified organic ingredientsOrganic Mandarin, Aloe Vera, Orange & Myrrh. Directions For UseUsing a small amount of Mandarin Toothpaste, gently brush teeth and gums morning and evening, and preferably after each meal.There is no need to rinse remaining toothpaste away – left in the mouth it will continue to have a protective action against bacterial growth. IngredientsCalcium Carbonate (Dental Grade Chalk), Glycerin* (Vegetable Derived), Aqua (Spring Water), Betaine, Xanthan Gum, Aloe Barbadensis (Aloe Vera) Leaf Juice Powder*, Aroma [Citrus Nobilis (Mandarin) Peel Oil*, Citrus Aurantium Dulcis (Sweet Orange) Peel Oil*, Commiphora Myrrha (Myrrh) Oil^), Olea Europaea (Olive) Leaf Extract, Limonene, Linalool.* Ingredient From Organic Farming^ Fairly Traded