Achieve a long-lasting eye makeup look with Urban Decay\'s Eyeshadow Primer Potion; a lightweight eye primer that improves the look and wear of products. Designed with advanced polymer technology, the primer base enhances the longevity of both eyeshadow and eyeliner, while minimising creasing, smudging and transfer for a professional finish. Housed in an ombré tube with a jewel-like cap. Cruelty-free. Not tested on animals. Urban Decay Primer Potion UK’s #1 Premium Eye Primer* *Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.