Whether you have an edgy textural cut, or straight, sleek blown-dried hair, a dab of Philip B Lovin\' Pomade can tame the wispiest flyaways, separate, texturise and accent your hair giving you a confident, finished style. For fine to medium hair types, the light, water-based, versatile texturising and shaping pomade dries to a semi-matte finish. Philip B Lovin\' Pomade is a combination of natural ingredients, including glycerine, soybean and coconut polymers, that work to help you achieve your perfect style. Directions of use: Warm a small dab of pomade (or more, depending on the thickness of your hair and the style you want to achieve) between your palms and apply to damp or dry hair. On long hair, use a tiny amount to smooth flyaways. On short hair, work the product in with your fingertips and mold your style to perfection. Vegan and Cruelty Free.