This label.m Gel, containing Enviroshield Complex, is the perfect formulation for sleek creations such as catwalk inspired ponytails. It has a medium hold for short hair textures and works wonders as a blowdrying agent for glossy straight finishes. label.m Gel has been developed for professional stylists under the creative eye of a dynamic international artistic team, led by Toni & Sacha Mascolo, whose expertise in creating innovative hair formulations (backed by education) is where fashion meets iconic styling with transcultural appeal. Directions of use: Apply directly to damp or dry hair, working through roots and through hair with fingertips.