Give your eyes a just-applied look that will last all day with the Urban Decay Eyeshadow Anti-Ageing Primer Potion. The anti-aging formula glides over eyelids effortlessly to give you all-day, crease-free, vibrant colour. Formulated with advanced polymer technology, the primer fills in any imperfections, preparing lids for eyeshadow application. Just a tiny amount, applied before colour acts as an eyeshadow magnet to give you long-lasting, luminous colour. Beautifully packaged in a stunning purple ombre tube with a jewelled cap, the primer can be applied directly from the tube or with the flocked wand applicator. Cruelty free. Not tested on animals. Urban Decay Primer Potion UK’s #1 Premium Eye Primer* *Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eye Primer Subsegment. Calendar year 2019, based on value and unit sales.