Raise a glass to stronger, healthier-looking hair with the BLEACH LONDON Beer Shampoo, a follicle-fortifying shampoo that works to strengthen hair and help prevent breakage. Expertly crafted with a cocktail of Vitamins B2, B6, B7, B8 and B9, Magnesium and Selenium, the Beer Protein strengthening shampoo effectively lifts away dirt and impurities while delivering reparative and protective properties to help limit breakage. Low molecular weight proteins penetrate individual hairs to help improve elasticity, strength and shine. Vegan and cruelty-free.