Aveda Be Curly Curl Enhancer will define curls and heighten shine. This curl enhancing lotion effectively tames frizz and boosts shine while intensifying your precious curls. Aveda Be Curly Curl Enhancer contains a wheat protein blend that expands when your hair is wet and retracts when your hair is dry to lock in curls or waves. Formulated with organic aloe it will also tame frizz whilst infusing shine. Directions of use: Apply Aveda Be Curly to your towel dried hair. Begin drying with diffuser. Add more product and continue to diffuse to enhance hold and coax curls into shape. Once hair is completely dry, use a bit more product to finish the style and add more definition to your curl.