Maintain fresh, icy blonde hair with the Joico Blonde Life Brilliant Tone Violet Smoothing Foam. The dual-action innovation works twice as hard, tackling brass while leaving your hair silky smooth, bouncy and soft. This whisper-light formula applies as a cloud-like foam, distributing evenly through the hair without over-saturating. Violet pigments help to correct and neutralise unwanted yellow or brassy tones in the hair, leaving your colour looking instantly brighter and fresher. The smoothing foam polishes each strand for a glossy, frizz-free finish. Natural oils condition the hair to help reduce the impact of thermal or chemical damage, helping to maintain healthy-looking hair. Arginine, a naturally occurring amino acid helps to protect the hair and reinforce its natural structure. Monoi Oil helps to protect the hair against the damaging effects of environmental aggressors, while Tamanu Oil is packed with fortifying Omega-6 and -9 to deeply hydrate while boosting shine and reducing frizz.