Meet your colour champion. label.m Colour Stay Shampoo cleanses hair as it seals and shields visionary colour with an expert blend of wheat, soy proteins, hydrolysed silk and sunflower extracts. Containing heliogenol, a colour stabiliser that expertly combats fading, label.m Colour Stay Shampoo is the first step to a vibrant style. The innovative Enviroshield Complex further protects coloured hair against heat styling and UV rays. Directions of use: Wet hair thoroughly, lather and rinse.