Try something new or intensify your natural shade with the Umberto Giannini Flowerology Naturally Kinder Colour in Chocolate Brown 5.7. Letting you switch up your look without frazzling your locks, this is a kinder way to dye hair. Proudly vegan and cruelty-free, the conscious brand infuses powerful hair products with nourishing botanicals. Covering up to 100% of greys, this permanent dye keeps your hair colour vibrant and true. Enriched with a botanical blend, this formula uses 95% natural and 75% organic ingredients to colour your hair with care. Infused with Vitamins C and E, the formula is packed with antioxidant power to safeguard the strands against harmful environmental aggressors. What’s more, these vitamins also help to reinforce brittle strands, creating the optimum environment for growth. Also infused with Chamomile Flower and Orange Peel Extract, the formula strives to strengthen and nourish the hair, revealing freshly coloured tresses with a dazzling shine. Vegan. Cruelty-free. Free from ammonia, sulphates, parabens and SLS. Made in the U.K. The Box Contains: 1x Flowerology Colour Gel 1x Flowerology Developer 1x Colour Lock Conditioner 1x Pair of protective gloves 1x Instruction leaflet