A must-have in the haircare arsenal of the brass-prone, the Aussie Blonde Hydration Shampoo gives insane hydrating action while neutralising brassiness for icy-fresh colour. Lathering to a lightweight foam when massaged into wet hair, the shampoo kicks into action, lifting away daily impurities without stripping, to leave your scalp and locks feeling refreshed. Supercharged with violet pigments and powerful, true-blue bushfoods (like Wild Plum) with toning properties, the Aussie haircare brand’s purple shampoo is formulated to correct unwanted yellow undertones to restore your hair’s clean, bright colour. Doing wonders for dull, parched locks, the deep-quenching toning shampoo unleashes a heavy dose of hydrating Australian Hemp Seed extract, which is also chock-full with essential oils, fatty acids and antioxidants. Discolouration is visibly improved after first use and hair looks noticeably more luminous. Suitable for natural or highlighted grey, silver, blonde, platinum and metallic hair shades. Safe on colour-treated hair. Paraben-free. PETA certified cruelty-free brand; never tested on animals. Recyclable packaging.