Get ready to be blown away by the L\'Oréal Paris Air Volume Mega Mascara. Taking your lashes to new heights, the mascara boasts the brand’s first whipped texture, a game-changing innovation that offers maximum volume with a air-light feel. The unique formula expands on the lashes to provide up to 10x more volume*. The large, cushioned brush coats every lash with air-injected technology to offer unbeatable definition and volume, with a supple and weightless feel. The mascara provides up to 24 hours of smudge and flake-resistant hold. Gentle on the eyes and allergy tested, the hypoallergenic formula delivers sky-high volume even for sensitive eyes. The formula can be built up without clumping, for your biggest lashes yet no matter whether your lashes are straight, short or sparse. Discover mega volume with this whipped, creamy formula for maximum impact. *Instrumental Test, 26 participants. Compared to no mascara.