Cero is part of the new Frontline Collection from Cleveland Golf which aims to re invent the new modern idea about CG and move the weight to the front which will help you hit straighter putts.This is achieved by the new tungsten weighting which sits on both sides of the putter and allows you to get the best distance control and consistency, even from off centre hits. This makes sure you can still sink puts even when you might not strike it as well as you wanted to. The Cero is a mallet style putter which is balanced and weighted well, so you have confidence that each stroke can be as consistent as possible. The Face insert is made from aluminium, a material often used in putters due to its soft feel and dampening properties to make sure all your putts feel soft, yet solid.