Zoom is a fairly new name when it comes to rangefinders, but with all the great features available at your fingertips to help it keep up with the big brand names and more. With over 65 years of experience in making precision optics and telescopes, so you know you are in good hands with the Tasco brand. Consumers today have a simple choice between budget devices and high priced premium brands. The Focus X Rangefinder provides a killer approach by offering all the features of other premium offerings, but with a very affordable package that consumers will instantly love.