Callaway is a trusted and respected brand that is never overlooked, that is why you are now reading this listing... Welcome to the future of clubhead design with Callaway\'s new Epic Max driver. The clubface, known as Flash Face technology, has not been designed by humans. It has been created by Artificial Intelligence (AI), through machine learning. This uniquely different face, which incorporates the previous jailbreak technology through stiffening the face with vertical direction, now also sees strength in the horizontal and torsional directions, allowing the golfer to achieve greater ball speeds at impact which makes the ball fly further for longer distances from the tee.