Bridgestone are the #1 ball fitter in the world and have developed some of the best golf balls that money can buy. The all-new Bridgestone e12 Contact golf ball is straight distance you can see. This new ball is a game-changer in Bridgestone\'s eyes, their new CONTACT force dimple pattern features a unique structure with a raised area in the centre and an outer portion that slows horizontal rotation during flight. The raised area of the ball allows for 38% more contact with the clubface at impact over traditional dimples patterns, this significant gain is indeed a game-changer and Bridgestone are rightly excited about the performance.