Lamkin is one of the most trusted names in golf grips, featuring as standard on many elite clubs of differing brands. The new Crossline 360 Genesis full cord golf grip is for the player seeking a smoother feel over standard EPDM cord grips, but still providing the very highest levels of surface traction. The Omni-directional traction provides a softer feel from the highly regarded genesis material. The distinctive surface pattern with infused cord provides maximum traction for total grip stability and playability. This grip is famed for its exceptional non-slip performance in all-weather conditions, so you will never get caught out when the rain decides to make an appearance. The 360 orientation is especially helpful for adjustable woods etc, allowing installation flexibility. This grip is also designed to provide maximum shot feedback. This grip was favoured by TaylorMade on many of their new wedges and custom clubs, hence the TaylorMade branding on the black/red option. Choose the best- choose Lamkin full cord.