Golf Pride introduce their new tour velvet standard grip with Align technology. This technology uses a \'Red Align\' ridge down the back of the grip, locking the hands in place for a more consistent grip. This allows the club face to be squared up at address on each and every occasion. It is made from their state of the art rubber blended compound with non-slip surface pattern for maximum playability, comfort and confidence. Golf Pride grips are the number one grip played on all world wide tours.