Callaway has upgraded its Apex hybrids from the previous model to include A.I technology. Every model in the Apex hybrid range is uniquely designed using A.I technology, this proven ball speed design puts a bigger emphasis on centre and off-centre ball speeds. The new A.I velocity blades are designed to increase vertical stiffness near the sole of the club, thus creating more speed lower on the face where golfers often miss-hit their hybrids. These blades allow the face cup to flex slightly on the crown to promote better spin rate consistency. The bars are also spread to enhance torsion stiffness, giving optimum forgiveness throughout the face.