Obtain vibrant hair colour with Koleston Perfect Innosense. Thanks to the new ME+ dye molecule*, Innosense provides full permanent colour results to the hair, while limiting the risk of new allergies*. It s is the only permanent hair colour cream known to deliver all these benefits for uncompromising colour results, providing a unique experience in beauty and well-being.Koleston Perfect Innosense with the ME+ dye molecule provides balance to beauty regimens, producing high performance colour that is mindful of health-conscious lifestyles. These professional hair colour creams come in 27 vibrant intermixable shades and offer a breakthrough advance in hair colour technology by combining a reduced risk of allergy with rich permanent colour. Koleston Perfect Innosense provides a sense of harmony in the salon, along with the colour and intensity clients desire and love.* Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always perform an Allergy Alert Test 48 hours before each colouration. If your client has ever experienced an allergic reaction to hair colourants, you should not colour. ME+ is present in Pure Naturals, Rich Naturals and Deep Browns of the Koleston Perfect Innosense brand.** Other ingredients in this product may still cause allergic reaction that can be severe. Do not colour if your client has previously experienced an allergic reaction to any hair colourant ingredient including pPD and pTD. Always perform an Allergy Alert Test 48 hours before each colouration.