Ion Permanent colour creme is a long-lasting permanent hair colour that allows you to change the natural colour of the hair by depositing the latest generation of colour pigments inside the hair structure. Pure dyes are combined with a blend of specially selected cosmetic ingredients that invigorate damaged hair, leaving it richly coloured, beautifully nourished and full of body and shine. Specially formulated with vitamin C and polyquaternium-6, these active ingredients help to retain hair moisture, reduce static build-up and protect the hair against damage, guaranteeing long-lasting colour and shade stability whilst improving the hair s condition. 100% grey hair coverage is guaranteed, making it the perfect choice for achieving beautifully radiant, permanent colour results that you and your clients will love.