Ion Permanent Hi-lift colour creme provides up to 5 levels of lift whilst depositing the latest generation of colour pigments inside the hair structure, perfect for achieving long-lasting, super-light blonde shades. Pure dyes are combined with a blend of specially selected cosmetic ingredients that condition damaged hair, leaving it richly coloured, beautifully nourished and full of body and shine. Known for its anti-oxidant properties, the formula is enriched with vitamin-C to help retain hair moisture, reduce static build-up and protect against damage, guaranteeing long-lasting colour and shade stability whilst respecting the hair structure. Grey coverage is guaranteed, making it the perfect choice for you and your clients seeking super-light, permanent blonde results. Bleaching power of natural colours: 3 levels with base colouration, 4 levels with super bleaching and 5 levels with super bleaching + 000.