Discover Matrix SoRed - Featuring patented chromatic dye technology for visible intensity and vibrant, saturated tones that leaves hair conditioned with luminous shine. Use to boost all-over colour with intense tones or create brilliant red highlights. Suitable for use on both natural and coloured hair as a colour booster or as a highlighter. The pre-adjusted tones are perfectly balanced and specific to each individual level. Patented Cera-Oil complex ensures every tube has 35% conditioning ingredients that lock in colour, smooth the hair and leave a nourished, shiny finish.