IGORA ROYAL 7-65 Medium Blonde Chocolate Gold permanent colour creme with up to 70% white hair coverage. The creme can be used for all colour techniques. It provides a chocolate gold tone direction. The Igora Royal Natural shades are developed for dependable white hair coverage and incredible natural tone directions. Schwarzkopf Professional\'s heritage colour brand Igora Royal brings you true colour in High Definition with uncompromising coverage and unbeatable retention. Developed with colourists for colourists Igora Royal lets your creativity run free providing you with the tools to transform imagination into reality, with true-to-tuft colour results for ultimate reliability - even under the most challenging conditions. Explore our portfolio of permanent colour, developed to provide a solution to your everyday salon requirements from specific client needs such as total coverage and increased scalp comfort to satisfying the most creative colourist with over 120 beautiful, intermixable shades to choose from. Click Here to see the Igora Royal Core Shade Chart.