\"Permanent, gentle hair colour with a creamy texture; containing no ammonia or fragrance. Delivers perfect coverage of grey hair and intense, brilliant colour results. Quick and easy to apply, Exceptional performance, Covers grey hair 100%, Lightening up to 4/5 levels thanks to the super-lighteners, Total uniformity of the tone, Extraordinarily long-lasting results, Intermixable shades for personalised results. Every colour series is available in a 50 ml. size; the Natural series is also available in the 100 ml. size. Up to 70% of ingredients from natural origins: * value calculated in accordance with technical standard ISO 16128 in relation to the mixture of NaYo colour with NaYo Cream Activator. Contains Velian Complex, a patented blend of 4 plant extract (Mullein, Helichrysum, Flax, Dyer’s Chamomile) with anti-inflammatory, antibacterial and antioxidant characteristics.\"