L’Oréal Professionnel’s 1st Oil-glow colour for a neutralised finish and extreme luminosity. INOA Glow offers a palette of 9 new shades, from ashy to iridescent and mocha.New INOA Glow is boosted in cool reflects with up to 70% cool dyes for ultra cool colour results. INOA Glow gives +30% light reflection* and up to 2x more translucency Vs the Inoa core range. With a new and improved texture, its opti base formula is easy to mix, apply and blend for seamless natural-looking results.This technology already exists in Majirel Glow and now, with INOA Glow as the Ammonia free option, this new catogory of hair colour offers consumers the natural looking colour results they are looking for with translucent, luminous shine.*Instrumental test