Naturally grey hair can appear dull and dry looking, as the hair can lack shine, and be hard to manage and style. It can also be unevenly distributed and often greyer on the front temple areas. Introducing True Grey from Wella Professionals, a new oxidative silver revitalising treatment for naturally grey hair. Free of commitment, the pigments fade away naturally. Featuring unique AquaTone technology with a neutral PH of 7, it\'s as gentle on hair as pure water and leaves hair feeling soft, full of shine and manageable. The True Grey series features 7 grey based oxidative toners which mimic the natural hues of beautiful grey hair, with three different intensities of light, medium and dark, to help control dimension and shadow. The tones not only revitalize naturally grey hair but enhance eye colour and skin tones. There is no need to mix the shades, each tone is beautifully crafted to be used pure, mixed with the True Grey Activator. Suitable for different percentages of grey hair, from 50 to 100% grey. Designed without ammonia, MEA, animal derived ingredients and perfume. Dermatologically tested. Oxidative grey pigments.