Naturally grey hair can appear dull and dry looking, as the hair can lack shine, and be hard to manage and style. It can also be unevenly distributed and often greyer on the front temple areas. Introducing True Grey from Wella Professionals, a new oxidative silver revitalising treatment for naturally grey hair. Free of commitment, the pigments fade away naturally. Featuring unique AquaTone technology with a neutral PH of 7, it\'s as gentle on hair as pure water and leaves hair feeling soft, full of shine and manageable. The True Grey Nº1 Activator is designed to be used in conjunction with the True Grey Cream Toners to ensure results are free of lift and damage. Suitable for different percentages of grey hair, from 50 to 100% grey. Designed without ammonia, MEA, animal derived ingredients and perfume. Dermatologically tested. Oxidative grey pigments.