The success of the Women\'s March in 2017 showed us that direct action campaigns require a new, down-to-earth guide to effective campaigning. George Lakey\'s How We Win is that timely guide. Lakey sets out practical, step-by-step points to growing a non-violent movement, implementing a direct action campaign, and achieving your political goals. It discusses the lessons of successful historical campaigns, as well as today\'s thrilling mass demonstrations, to reveal the anatomy behind successful movements.